Digital Evangelist: Email for Organizing

Last July when I was charged with training NAACP members in digital media, I thought—here is a great opportunity for me to share my love for digital media with the NAACP family.  With that challenge in mind, I aim to teach folks about mobile, social media and everything in between.  My weekly blog will update you on my trainings; and give you info about how to sign up and equip yourself with the tools you need to disseminate your message well for your NAACP branch or chapter.

The topic for this week’s webinar is:  Email for Organizing. I will cover the best practices and uses for activists’ emails. I will also discuss what makes an effective mobilizing email – using email to build upon an existing campaign. Want to know more? Register and join me for the webinar this Thursday at 9:15pm Eastern Time.

Last week, I talked about the basics of using Facebook for your branch or chapter. I explained to NAACP members why a Fan Page is better than a personal page for their unit, and touted best practices for posting to a Facebook Fan Page.

If you are thinking of starting a Facebook Fan Page for your branch or chapter and you’re already active on Facebook-- contact me at and I’ll be happy to assist you.

And please make sure to join me on our future webinars! Topics and dates are below:
Email for Organizing - May 16th
Mailchimp 101 - May 23
Mobile Messaging for Organizing - May 30th 
Blogging 101 – June 7th

After you finish the webinar, please take a moment to fill out the Weekly Webinar Survey. Is there a topic you are interested in that is not being covered? Let me know! Our primary goal is to equip you with all the digital tools you need for your local NAACP branch. Look forward to seeing you on Thursday!

Lauren Wilson aka “NAACP Digital Evangelist” spreads the gospel of digital media throughout the NAACP.  Every week, she explores a different digital media topic teaching units how to use digital media tools to better organize and amplify their branches or chapters work. The weekly webinar occurs every Thursday evening at 9:15pm Eastern Standard Time.