Digital Evangelist: Using Facebook for Organizing

Last July when I was charged with training NAACP members in digital media, I thought—here is a great opportunity for me to share my love for digital media with the NAACP family.  With that challenge in mind, I aim to teach folks about mobile, social media and everything in between.  My weekly blog will update you on my trainings; and give you info about how to sign up and equip yourself with the tools you need to disseminate your message well for your NAACP branch or chapter.

This week’s webinar, Facebook 101, will discuss the benefits of branches using Facebook Fan Pages instead of personal profile pages. We will also go over the best practices for using Facebook. Are you curious about using Facebook for your branch but aren’t sure how to create a Fan Page? Register and join me for the webinar this Thursday at 9:15 pm.

There are two main reasons why your branch should switch to a Fan Page if they are using a personal profile page:

Soon Facebook will crack down on personal profile pages that don’t belong to actual people

It’s best to create a fan page before Facebook forces you to shut down your branch’s profile page. It is possible to convert your profile page to a Fan Page if you are worried about losing the connections you have on your personal profile page.

Profile Pages have a 5,000 friend limit

Because you can only have 5,000 friends on a profile page, you limit how many people you can engage. A Fan Page, on the other hand, allows an unlimited amount of people to “like” your page and see what your branch is up to via your posts.

Want to learn more? Register for this week’s webinar today.

During last week’s webinar, I talked about the basics of using Twitter. I discussed what Twitter is, what makes it a useful tool, and best practices for using Twitter for your branch. If you need help with starting aTwitter page for your branch, please contact me at and I’ll be happy to assist you.
Please make sure to join me on our future webinars and schedule them on your branch calendar! Topics and dates are below:

Facebook 101 – June 20th
Email for Organizing – June 27th
MailChimp 101 – July 2nd (please note the time change)
Mobile Messaging for Organizing – July 11th\

Have you participated in one of my webinars? Take a moment to fill out the Weekly Webinar Survey. Is there a topic you are interested in that is not being covered? Let me know! Our primary goal is to equip you with all the digital tools you need for your local NAACP unit. Look forward to seeing you on Thursday!

Lauren Wilson aka “NAACP Digital Evangelist” spreads the gospel of digital media throughout the NAACP.  Every week, she explores a different digital media topic teaching units how to use digital media tools to better organize and amplify their branches or chapters work. The weekly webinar occurs every Thursday evening at 9:15pm Eastern Standard Time (unless otherwise stated).