Operation Bike Week Justice

For the seventh consecutive year, the NAACP will conduct Operation Bike Week Justice to ensure that all tourists in Myrtle Beach, South Carolina are treated fairly and equally regardless of race during Harley Week and Black Bike Week.

Harley Week is an annual predominantly white motorcycle festival event held the week before Memorial Day Weekend. Black Bike Week is an annual predominantly African-American motorcycle event held Memorial Day Weekend. Unfortunately, during Black Bike Week, some businesses refuse to serve African Americans, and the police officers have historically employed overly aggressive tactics.

If you visit Myrtle Beach during Memorial Day Weekend and experience or witness racial discrimination, please call the NAACP Complaint Hotline (1-888-362-8683). Please let us know if any restaurants or other businesses are closed.

In addition, the NAACP will hold a press conference and community mass meeting that are open to the public:


Press Conference:
Thursday, May 26, 2011 at 11:00 a.m.
Myrtle Beach City Hall
937 Broadway
P.O. Box 2468
Myrtle Beach, SC 29578

Community Mass Meeting:
Keynote Speaker: Rev. Nelson B. Rivers, III, NAACP Vice President of Stakeholder Relations
Thursday, May 26, 2011, 7:00 p.m.
Sandy Grove Baptist Church
1008 Carver Street
Myrtle Beach, South Carolina 29577