New U.S. Census Report on Black Voter Turnout Reflects NAACP Efforts

NAACP says strong turnout boosted by backlash to voter suppression

(BALTIMORE) — The NAACP responded today to a report by the U.S. Census Bureau on strong voter turnout by Black and Latino communities. The data reflects the NAACP’s historic 2012 success in registering and mobilizing voters in response to voter suppression efforts.

“We are pleased to see voter turnout at these levels, particularly because some people did not want it to turn out this way,” stated Marvin Randolph, NAACP Senior Vice President for Campaigns. “Last year we saw more attacks on the right to vote—particularly for communities of color— than at any time since the dawn of Jim Crow. But that cynical plan only reminded us that the future of the country is in our hands.”

“The NAACP responded by organizing the largest voter registration campaign in our 104-year history,” continued Jealous. “We registered hundreds of thousands of people, and mobilized 1.2 million NAACP voters on Election Day. This report is proof that organized people will beat organized money every time.”

The NAACP’s “This Is My Vote!” campaign helped register approximately 375,000 people for the 2012 elections, and positioned the NAACP to mobilize over 1.2 million people on Election Day – including 536,000 registered NAACP members and activists. The campaign spanned all fifty states and deployed 2,300 volunteers. In Florida alone, the NAACP and partners registered over 100,000 voters – more than the vote margin in that state’s presidential race.

According to the Census Bureau report, Blacks voted at a higher rate (66.2 percent) than non-Hispanic Whites (64.1 percent) for the first time since the Bureau started tracking these numbers. The number of black voters in 2012 exceeded the 2008 turnout by 1.7 million, while the number of Latino and Asian voters increased by 1.4 million and 550,000, respectively.

The report, titled “The Diversifying Electorate – Voting Rates by Race and Hispanic Origin in 2012 (and Other Recent Elections)”, is based on data from November 2012.


Founded in 1909, the NAACP is the nation's oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities.  You can read more about the NAACP’s work and our five “Game Changer” issue areas here.

< View All Press Releases